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The Secret of a Successful Job Interview

Imagine you’re on a blind date with a friend of a friend. Although it’s your first date, you’ve pumped the grapevine for juicy information and know the basics: your date is a consultant, likes strawberries and skydiving, has 3 sisters and a motorcycle. You work these details into the conversation and ask polite follow-up questions. Everything seems to be flowing smoothly. Then, over appetizers, your date casually says, “So what was it like emigrating from Korea?”

Pow. “I wouldn’t know,” you say icily. “My grandparents were from Japan. I’ve lived here all my life.”

Do you think you’ll be ordering dessert?

The secret of a successful job interview is to know as much as possible about your potential employer, and to work that information into the conversation as frequently as possible.

A job interview is similar to a blind date. You’re expected to have done your research. There’s nothing wrong with making an assumption about a perfect stranger based on appearance. However, both a blind date and a potential employer fall into a different category. Getting a basic fact wrong sends the message that you couldn’t be bothered to do your homework.

Imagine this scenario. Two applicants are equally qualified for a position at an audio equipment store. The employer asks both of them the stock interview question: “Why do you want to work here?”

2. Google the company to see what comes up. If it’s a larger company that is in the news often, try searching the archives of major newspapers.

3. Go into the coffee shop closest to the office. This is where your potential employer and co-workers come every day to relax, so it’s a potential wealth of information. Order a drink and casually mention that you’re applying for a job at Company X. The barista may be able to give you some insider info and tips that you won’t get anywhere else.

4. Write down all the information you gather, and review it the morning of the interview. If you’re interviewing with several companies, make sure you don’t confuse them—that could be a disaster.

It’s not enough just to know the secret to a successful job interview. In order to score that job offer, you must put these tips into practice. If you’re tired of being unemployed, the time to take action is now. You’ll soon be walking into your new office, feeling like the confident and successful job applicant you are.

See our make money offline section which contains loads of information that will help you secure the right job for you.


Allen gives a stock answer: “I feel my good communication skills and audio expertise are a good match for your needs.”

Gretchen shows off her understanding of the company’s mission statement and history: “Well, I loved that last year when a competitor moved in across the street, you actually walked over to introduce yourself. That showed real class. Then when they undercut your prices, you completely ignored them and focused on stepping up your customer service. People around the neighborhood started shopping here more because they appreciated the extra attention. That’s the kind of place I want to be a part of.”

Who do you think will get the job?

You may be wondering how you go about researching a company before an interview.
Here are some tips:

1. Start by checking out the company’s website. Jot down interesting facts and basic information.
Pay particular attention to their mission statement, as you’ll want to present yourself in a way that
aligns with this.

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